Furthering the interests and business success of over 400 marketers and brand buildersOur member companies
The Association of Finnish Advertisers furthers the interests of marketers and brand builders operating in the Finnish market. In addition to advancing our members’ interests, we also help them achieve business success with versatile consulting services, publications and events. Our 400 member companies cover all industries and branches, accounting for over 80 percent of annual marketing communications euros in Finland. We are also at the forefront of developing good business practices as well as accountability and effectiveness of marketing in Finland.
Promotion of members’ interests
We are there to look after marketers’ vital interests in Finland and abroad.
The Association of Finnish Advertisers is one of the acknowledged expert organizations consulted when preparing new legislation on marketing and communications.
We have an active media presence reflecting the views of our over 400 member companies.
Constantly monitoring international marketing trends, our association is also active in furthering favorable EU legislation on marketing through international organizations such as the World Federation of Advertisers (WFA).
Effective representation and networking
The Association of Finnish Advertisers is continuously seeking to develop the marketing communications branch and promote factors critical to its success, such as good business practices as well as accountability and effectiveness of marketing. We work in close cooperation with numerous other organizations, and represent our membership in the industry and ethical boards for Finnish advertising and various steering groups for media research.
Our membership comprises approximately 400 companies and communities representing trade, industry, services and the public sector, and accounting for over 80 percent of annual marketing communications euros in Finland. Our members are active in developing good business practices as well as accountability and effectiveness of marketing in Finland, and, as part of this process, also The Association of Finnish Advertisers itself.Our member companies
9 good reasons to join us
Effective promotion of members’ interests
We have an active role in advancing a favorable marketing environment for your company. Our association is looking after the interests of over 400 member companies in legislative processes and the media to good effect. In international matters, we are cooperating with numerous industry trade groups. We also promote good business practices as well as accountability and effectiveness of marketing in Finland.
Cutting through red tape
As a member, your company is entitled to marketing-related judicial consulting free of charge. You will get expert advice from a lawyer specialized in marketing laws and regulations.
Latest news for marketers
For your Finnish-speaking marketing personnel, we will offer the latest marketing trends and industry developments neatly wrapped in our periodical MAINOSTAJA or our newsletter. The association’s online service provides them with a toolkit where they can find useful research data, templates and recommendations, available exclusively to our membership.
Member discounts on key trade events
Our members can participate in key seminars and workshops at a reduced price. Among a dozen annual events is the Finnish Advertising Day, the highlight of the marketing year. As a member, you can also meet and greet your colleagues at various networking events free of charge.
Tools for finding the right marketing services provider
Our Directory of Marketing Services Providers gives you all the serious players and their references. It is the best tool available in the Finnish market for an advertiser looking for just the right partners.
Recipes for marketing success
Your marketing people and salesforce in Finland will have access to high-quality business literature that guides them in their daily efforts. Books are published as interesting new content arises, and orders of additional copies can be made at a member discount.
Keep up with industry trends
The research reports of The Association of Finnish Advertisers will give your company benchmark information about agency compensation models, marketing investment outlook, and more. While the overall research results are published in the media, certain key findings are disseminated only in our newsletter.
As a representative of your company, you will have the opportunity to engage yourself with industry developments in our workgroups. We also arrange events where you can meet your colleagues, make new business contacts and learn from marketing gurus.
Instant return on investment
The bottom line: at joining our association, your company is entitled to a package of selected business literature worth more than your annual membership fee plus one seminar attendance. At the same time, you will be joining Finland’s most influential marketers and taking your company’s marketing communications to the next level.